Export Assist

Export Assist

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Export Assist is a WordPress plugin engineered to solve complex data portability issues. It demonstrates proficiency in parsing large, external XML datasets and accurately transforming them for seamless integration into a different platform (Blogger).

The Problem

Users often need to migrate content between platforms, but the custom data format of WordPress (XML/WXR) is incompatible with Blogger’s import structure. This project was designed to be the reliable data translation engine needed to bridge this gap, ensuring data integrity during the cross-platform conversion process.

Key Contributions

  • Developed a robust parsing and transformation system to convert complex WordPress XML into the required Blogger XML structure, showcasing proficiency in data schema translation.
  • Successfully integrated with the internal WordPress Plugin API to access and manipulate core platform data, proving competency in working with large, established external codebases.
  • Solved a critical real-world problem by creating a reliable bridge between two entirely different publishing systems, highlighting strong system-to-system integration skills.
  • Engineered the solution using best practices for plugin development, ensuring stability and compatibility within the production environment.

Technology Used

  • PHP: The core language for plugin development and execution.
  • WordPress Plugin API: Utilized for data access and system integration.
  • ​XML/WXR: Format parsing and manipulation.
  • HTML, CSS, JavaScript: Used for the essential administrative dashboard interface.

© 2025 Shuaib Yusuf Shuaib